Originally from Brazil, I grew up in São Paulo where I started my career in Advertising.
My work combines a deep care for design, a love for the idea, and an understanding of behaviour change. It's this combination of skills and passion that led to me being honoured with the D&AD Design Black Pencil of the Decade for the globally acclaimed, Palau Pledge.
As a multi-disciplinary creative leader, I recently helped grow and lead the Creative, Brand, and Advertising offering for Deloitte Digital, where my unique mix of skills allowed me to perfectly straddle brand, design, data, ideation, and innovation.
Throughout my career, I’ve led global and local creative teams to deliver large-scale complex campaigns and new business pitches, contributing to multiple Agency of the Year titles and accelerating growth for both the agency and clients.
Over the course of two decades, my work has won hundreds of creative and effectiveness awards, including two D&AD Black Pencils, multiple Cannes Grand Prix—one being Australia’s first-ever Titanium Grand Prix—a Grand Effie, and the ‘Champion for Humanity’ award from the UN.
I have also been recognised as the #1 most-awarded Art Director and #2 most-awarded Creative Director in the world by Cannes Lions.
I believe in the power of great ideas and thoughtful design to change the world for the better and build meaningful brand experiences.
Testimonials
“When Gustavo told me his mum was a fashion designer and dad an engineer, it suddenly all made sense.
He’s been genetically designed to be the perfect design based Creative Leader; an impeccable eye for detail, and a deep yearning for next seasons fresh ideas.
They must have also been incredibly nice people too as Gustavo Vampre Franco is annoyingly kind, considerate and good-natured. If I didn’t like him so much I’d hate him.
This makes him a team and client favourite, able to lead and sell incredible work, of which Gustavo has swathes of it to his name. Probably why it’s so long.”
Matt Lawson
APAC Chief Creative Officer & Partner - Creative, Brand & Advertising
Deloitte Digital
“Gustavo’s ideas are elegant, masterful blends of creativity, utility and innovation.
His design seamlessly fuses art and strategy, resulting in work that feels timeless yet modern. And with a sharp eye for detail and a passion for creative exploration, he continually pushes the boundaries of advertising with grace and imagination.
His balance of visual elegance and bold storytelling sets him apart, making his work both captivating and emotionally resonant, with the result striking and sophisticated.
And he’s a legend.”
Adrian Mills
Partner - Creative, Brand & Advertising
Deloitte Digital
“Gus is the kind of leader Art Directors dream of having the opportunity to work with. The awards speak for themselves. But what they won't reveal is that Gus is not only conceptually brilliant, but also exudes warmth and care to all those around him. His patience, clarity, and support elevate the work and the team in equal measure.
While his craft skills are legendary, Gus is also a trailblazer in adopting new technologies and disseminating them throughout a team. He does so while maintaining an outstanding standard of visualisation, even while charting untried waters.
It's just one of the many reasons he's at the epicentre of so many high calibre productions.
Gus - thank you for the impact you make, and for the mentorship and guidance you've given me.”
Meredith Besseling
Senior Art Director - Manager
Deloitte Digital
“I have worked with Gus for many years on two multi-award winning campaigns - most recently, on the Cannes Titanium Grand Prix and D&AD Black Pencil winning campaign for Palau Pledge.
Gus is an outstanding creative, but more than that, he has rock solid integrity, is easy to work with and is visionary in a way that is rare in advertising.
It was because of my previous experience working with Gus and his partner that I first approached Host/Havas to tackle the Palau Pledge brief. Gus and his partner had recently joined the agency and I tracked them down because I trusted them to do justice to this incredibly important project. The results speak for themselves.
I cannot recommend Gus highly enough. He is a credit to the world of advertising and I hope that we work on many more projects together in the future.”
Laura Clarke
Co-Founder
Palau Legacy Project
“Gus is a an incredible leader, he really cares. He cares about ideas, he cares the work but most importantly he cares about his people.
Gus is someone who I aspire to be as I grow into my career.
He consistently pushes me to be a better creative, not by telling but by doing. I’ve always admired his work ethic and no matter how busy he is, he always had time to check in and see how we are going.
Gus has made such a big impact in my career already, a true leader.”
Emmanuel Damianos
Art Director - Consultant
Deloitte Digital
“I have worked with Gus across multiple projects where he was my manager. He is a manager that is bookmarked in my journey as someone who has been an exceptional leader and made a significant impact on my working career.
He is incredibly skilled at his craft and is a great example and mentor to others in striving for excellence.
Gus’ genuine care for the well-being and development of his team is what makes him stand out. He is supportive and makes others feel valued, empowering them to do their best work.
I feel privileged to have worked under Gus’ guidance and mentorship. Through Gus’ leadership, I have been able to grow and develop into a better designer.”
Danni Lebon
Senior Designer - Manager
Deloitte Digital