Suzuki - For Fun’s Sake
We created a new Brand platform for Suzuki cars in Australia positioning the brand in a unique, and surprisingly untouched, space in the automotive industry - Fun!
The ‘For Fun’s Sake’ platform allowed us to reimagine every touch point of the customer experience, always delivering on unbeatable value, reliability, and quality.
We created a brand new look and feel, a custom font, and of course a couple of campaigns.
Here’s a short selection of the work done to launch the new brand.
Suzuki - Party Time (TVC + Online)
OOH
![](https://freight.cargo.site/t/original/i/16643785b1191af8d60a065f72a10f039aa9084614f4d4f2d1f4cb479ee53e41/Suzuki_FFS_Art_Direction_Design_1.jpg)
![](https://freight.cargo.site/t/original/i/10fc0acc9e6cfb3fc3f9c99736b591dd7aee7cbc40f9e691d5f12f1663c75b8b/Suzuki_FFS_Art_Direction_Design_2.jpg)
![](https://freight.cargo.site/t/original/i/e753cc51235def45f4a2fb272d571417714bb27d6a2db0be4762e3e076c2a0f1/Suzuki_FFS_Art_Direction_Design_3.jpg)
Suzuki - Jimny Skates (TVC + Online)
![](https://freight.cargo.site/t/original/i/d2fe84c60878c4c5d8b6f374aeb8e356056a0b4ba4a379c69873be5b6fe91635/Suzuki_Skates_1.jpg)
![](https://freight.cargo.site/t/original/i/6401dbf19850f8a17c782f87e894c25de9fae5d51a49eb6aee8d230ce330c797/Suzuki_Skates_2.jpg)
Art Direction & Design
![](https://freight.cargo.site/t/original/i/5ad0957c6f82b969af08e703ce750b08a07c41c4a25641a20dc892bdb4c25ba9/Suzuki_Logo_TVC_Supers_animation_test_1.gif)
![](https://freight.cargo.site/t/original/i/af880226dcfcef8e59b4f75ac0b1d193f8c05ce2cf2f5727600fa54044de8e73/Suzuki_FFS_Art_Direction_Design_4.jpg)
![](https://freight.cargo.site/t/original/i/78a86d52a3c0b2c3a3c3163054f35a813376e13c4671ba0a9794e48cf763cc64/Suzuki_FFS_Art_Direction_Design_5.jpg)
Suzuki Funt - custom typeface
![](https://freight.cargo.site/t/original/i/3c77b5abbc6e291fb172d9572da19190a99be05b417e7653368b87890a84d7a0/Suzuki_FFS_Art_Direction_Design_6.jpg)
![](https://freight.cargo.site/t/original/i/b8f2832e13ddb42271387ce4a475e7fa23261a115c0ab09b01e5fbfc44aca620/Suzuki_FFS_Art_Direction_Design_7.jpg)
![](https://freight.cargo.site/t/original/i/a5b8d8cc6320ce00793d35105d6254111157ff7619728f40bee4116652a01038/Suzuki_FFS_Art_Direction_Design_8.jpg)
Suzuki For Fun’s Sake - Case Study
![](https://freight.cargo.site/t/original/i/4c7f90620461dc15e94704623300c1b1c3ee8e99569fcd333b19c5b1dee3e3d0/Suz_FFS_Milliionaire_1200px.png)