The Riderless Bike
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.
The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need.
Awards:
Cannes Lions
BRONZE - Media - Use of ambient, large scale
FINALIST - Health - Fundraising and Advocacy
FINALIST - Health - Fundraising and Advocacy
FINALIST - Health - Fundraising and Advocacy
FINALIST - PR - integrated campaign led by PR
One Show
MERIT - Innovation in Direct
MERIT - Innovation in Outdoor - Ambient
LIA
GOLD - Health & Wellness - Social Responsibility
Spikes
SILVER - PR - Charities & Non profit
BRONZE - Direct - Charities & Non profit
BRONZE - PR - Use of technology
BRONZE - Media - Use of technology
BRONZE - Media - Charities & Non profit
BRONZE - Promo - Charities & Non profit
FINALIST - Direct - Use of technology
FINALIST - Health - Fundraising & Advocacy
FINALIST - Promo - Use of technology
Clio
SILVER - Direct (Health & Wellness)
SILVER - Events and Experiential (Health & Wellness)
SILVER - PR (Health & Wellness)
FINALIST - Direct - Out of Home
NY Festival
BRONZE - Public Service Announcements - Philanthropic Appeals
Webby
NOMINEE - Best Cause Related campaign
NOMINEE - Webby for Good
AWARD
SILVER - PR - Best Integrated Campaign Charity
SILVER - Promo and Experiential - Charity
BRONZE - Branded Content - Experiential
Adfest
GOLD - Direct - best use of direct Ambient large scale
SILVER - Media - best use of ambient large scale
FINALIST - Outdoor - Large Scale
Mumbrella
Pro bono campaign of the year
Award for innovation
Featured
Directory - June 2017
Bestadsontv - Best Outdoor
Video Case Study
Website
360 Live stream
Direct Response - eDM
