ADF Active App
All Australian Defence Force applicants must pass a basic pre-entry fitness assessment. But, each year approximately 21% of applicants, and almost half of all women applying for Army, fail. Mostly because of poor technique and lack of motivation.
ADF Active is an easy to use mobile app designed to help candidates to overcome these barriers by creating a customised health, fitness and well-being plan tailored not just to their fitness level, but their personality too.
FINALIST - Craft in advertising - Digital Apps
FINALIST - Digital - Apps
Video Case Study
Download the app:
iTunes | Google Play