Steve Waugh Foundation
The Riderless Bike
Host/Havas
Sydney
Australia
The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need.
Personalised eDM
Awards
Cannes Lions
Bronze - Media - Use of ambient, large scale
Finalist - Health - Fundraising and Advocacy
Finalist - Health - Fundraising and Advocacy
Finalist - Health - Fundraising and Advocacy
Finalist - PR - integrated campaign led by PR
One Show
Merit - Innovation in Direct
Merit - Innovation in Outdoor - Ambient
LIA
Gold - Health & Wellness - Social Responsibility
Spikes
Silver - PR - Charities & Non profit
Bronze - Direct - Charities & Non profit
Bronze - PR - Use of technology
Bronze - Media - Use of technology
Bronze - Media - Charities & Non profit
Bronze - Promo - Charities & Non profit
Finalist - Direct - Use of technology
Finalist - Health - Fundraising & Advocacy
Finalist - Promo - Use of technology
Clio
Silver - Direct (Health & Wellness)
Silver - Events and Experiential (Health & Wellness)
Silver - PR (Health & Wellness)
Finalist - Direct - Out of Home
NY Festival
Bronze - Public Service Announcements - Philanthropic Appeals
Webby
Nominee - Best Cause Related campaign
Nominee - Webby for Good
AWARD
Silver - PR - Best Integrated Campaign Charity
Silver - Promo and Experiential - Charity
Bronze - Branded Content - Experiential
Adfest
Gold - Direct - best use of direct Ambient large scale
Silver - Media - best use of ambient large scale
Finalist - Outdoor - Large Scale