Steve Waugh Foundation
The Riderless Bike



Host/Havas
Sydney 
Australia


Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.

The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need.






Case Study Film









Website

Personalised  eDM



360º Live Stream



Awards

Cannes Lions
Bronze - Media - Use of ambient, large scale
Finalist - Health - Fundraising and Advocacy
Finalist - Health - Fundraising and Advocacy
Finalist - Health - Fundraising and Advocacy
Finalist - PR - integrated campaign led by PR

One Show
Merit - Innovation in Direct
Merit - Innovation in Outdoor - Ambient

LIA
Gold - Health & Wellness - Social Responsibility

Spikes

Silver - PR - Charities & Non profit
Bronze - Direct - Charities & Non profit
Bronze - PR - Use of technology
Bronze - Media - Use of technology
Bronze - Media - Charities & Non profit
Bronze - Promo - Charities & Non profit
Finalist - Direct - Use of technology
Finalist - Health - Fundraising & Advocacy
Finalist - Promo - Use of technology

Clio
Silver - Direct (Health & Wellness)
Silver - Events and Experiential (Health & Wellness)
Silver - PR (Health & Wellness)
Finalist - Direct - Out of Home

NY Festival
Bronze - Public Service Announcements - Philanthropic Appeals

Webby
Nominee - Best Cause Related campaign
Nominee - Webby for Good

AWARD
Silver - PR - Best Integrated Campaign Charity
Silver - Promo and Experiential - Charity
Bronze - Branded Content - Experiential

Adfest
Gold - Direct - best use of direct Ambient large scale
Silver - Media - best use of ambient large scale
Finalist - Outdoor - Large Scale





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We speak Latin down here, at least in the bodycopy.

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