IOC Paris 2024
The First effect
Deloitte Digital
Melbourne
Australia
For the Paris 2024 Olympic and Paralympic games we created a global co-branded campaign (International Olympic Committee + Deloitte) which set out to create a new metric for Olympic success beyond the podium – measuring the transformative impact of humanity’s firsts on the Olympic stage.
Bringing together creativity and economics, we highlighted the IOC and Deloitte’s belief in the transformative power of sport by celebrating human and technological firsts throughout the rich history of the Olympic and Paralympic games.
The campaign shone a new light on the enormous value created beyond the podium and gave new meaning to the notion of ‘first’ in the Olympic context.
*Full campaign assets and case study film coming soon*
Online Film
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Say Hello
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We speak Latin down here, at least in the bodycopy.
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