Sega - Offset the Evil
This new game is horrifically dark and twisted. It's loaded with violence, blood, horror and murder. We had to communicate this fact to an audience that's 'seen it all before'.
We decided to give people the opportunity to offset their 'evil footprint' – the terrible mental side effects created only by playing Condemned 2.
Traditional advertising (print ads and posters) plus a micro site was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical virals. These allowed users to counteract the horrors of Condemned 2.
GOLD - Integrated Branding Campaign
GOLD - Integrated Campaign
Video case study