Belong 
Carbon Thumbprint



Deloitte Digital
Melbourne 
Australia


In Australia alone, the use of mobile data creates more than half million tonnes of CO2 every year.

To promote Belong’s Carbon Neutral Mobile & Internet network we created the Carbon Thumbprint; a measurement of the carbon emissions created by an individual’s data usage.

An AR app calculated their yearly carbon emissions then visualised their Carbon Thumbprint as a carbon block floating above them.

We then used the Carbon Thumbprint formula to calculate all online activities and behaviour. Pre-rolls showed the carbon thumbprint of online streaming, social media posts calculated the emissions of a single post or time scrolling through their feed, audio adverts weighed podcasts and Spotify songs, and digital banners weighed the webpages they were placed on.

This not only created a compelling case for people to switch to Belong’s carbon neutral network but also gave them the means to do so. By clicking and switching.





Case Study Film

Film (TV + Online) 




Outdoor







Website



App Design



App Walkthrough




Social Integration






Digi Banners



Logo & Iconography






Awards
Cannes  Lions
Bronze - Digital Craft - Data Storytelling
Finalist - Media - Use of Digital Platforms
Finalist - Data - Data Visualisation
Finalist - Digital Craft - AR Immersive Storytelling

D&AD
Shortlist - Digital - Use of Data

Spikes
Shortlist - Digital - Integrated Campaign Led by Digital




Say hello 

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Say Hello  
Email

Linkedin 

Welcome to the bottom of the internet.

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We speak Latin down here, at least in the bodycopy.

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